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Consciously Colorful

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The Saguaro Scottsdale and The Saguaro Palm Springs

You’ve probably seen images of the new Saguaro Palm Springs on Pinterest, Design-Milk and many other design-focused blogs and websites. These frequent appearances are well deserved, the two Saguaro hotel properties are unlike any hotels most of us have ever visited.  So when I did some research about the properties, it made complete sense that the Saguaro’s owners and developers, The Sydell Group, collaborated with Ace International on New York City’s Ace Hotel. While the Ace is not particularly colorful, it is a stylistic masterpiece. But what could’ve inspired them to develop a chain of hotels using a palette of “12 vibrant tones”?

Let’s start by saying that the original property, TheSaguaro [pronounced suh-warh-oh] was named for the iconic cactus of the Sonoran Desert. With the first Saguaro property, located in

Scottsdale, Arizona, architects Peter Samberg and Paul Aferiat were brought in to infuse local color into the property. The team was already known for their bold use of color and strongly advocated recreating The Saguaro around a palette of 12 vibrant tones found in native desert wildflowers.

In Scottsdale, the colors now adorn each balcony and patio and anchor the guestrooms, while also enlivening the indoor and outdoor public spaces. The color set follows the light spectrum, which in turn creates different perspectives of the hotel according to the time of day.

The Sydell Group acquired the second Saguaro property in mid-2011, with the plan to renovate the standing hotel property into a resort celebrating the natural surroundings of Palm Springs, California. After their successful launch of the Saguaro Scottsdale, Sydell assembled the same team of creative partners to support the relaunch of this property.

Much like the renovation of the property in Scottsdale, architects Samberg and Aferiat were brought in and once again infused this property with a platte of 12 local colors. They once again dramatically transformed all aspects of the property, including, the guestrooms, patio and balcony, and other indoor and outdoor spaces around the hotel.

Information taken directly from www.jdvhotels.com


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